Unlike companies who claim to be the best, Autopoint settled on a more modest adjective.

    

Vulture Crash: Culture Out of Context    

Once upon a time, erasers smelled awful. For each mistake made while transcribing your thoughts in already-painstaking analog longhand, you were forced to endure a visceral reminder of your error, even as you worked to remove it. With every corrective stroke, the vile rubber released a toxic odor like a tire fire in a barn full of animal farts. Forced to choose between inhaling that noxious emission and leaving their grammatical lapses intact, schoolchildren and counting-room clerks alike were everywhere driven to the brink of insanity. Truly, it was a terrible time to use a pencil.      

The scenario hypothesized above provides perhaps the most plausible explanation for the otherwise inexplicable phenomenon I find myself facing today. Namely…    

Read the rest of this entry »

Vulture Crash: Culture Out of Context

 

Exhibit 1: folca

“A place for everything, and everything in its place.” If you were working on the tag line for a hip new organizational product, that’s probably where you’d start conceptually, and then you’d move out from there into cooler, more current territory. Well, the good folks at folca must have burned out and brainstormed themselves into oblivion, because they came up with this bell-ringer: “If it always has folca an important thing will not forget.” So why did I buy it?

Read the rest of this entry »

Vulture Crash: Culture Out of Context

Exhibit 1: Mystery Gum (Product Name Unknown)

I bought this chewing gum at one of my local shops. It’s made by Lotte, which I believe is a Korean company. I could look into it further, but as I’ve said before, what kind of blog would this be if I did research?

The gum is intriguing for a number of reasons, not the least of which is its colorful packaging. Even though I’m at a total loss to read the wrapper or to determine its contents, my initial reaction is to fall back on the universal law of food packaging–namely, that the product will taste like whatever is pictured on the package (hence, a bottle of ketchup boasts a shiny tomato). By that logic, this gum should taste like one of three things: jingle bells, anthropomorphic cats, or gold anthropomorphic cats. I just had to try it.

Read the rest of this entry »